Kreative Machinez Blog https://www.kreativemachinez.com/blog Fri, 14 Jan 2022 07:07:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.3 10 SEO-related Questions You Should Have Answers For (Part 2/3) https://www.kreativemachinez.com/blog/10-seo-related-questions-you-should-have-answers-for-part-2/ Fri, 14 Jan 2022 07:04:55 +0000 https://www.kreativemachinez.com/blog/?p=2649 Read the previous part here: 10 SEO-related Questions You Should Have Answers For (Part 1/3) How long should your blog posts be? Everyone has a blog post length that works best for them. Some prefer the speed and simplicity of short blogs, while others take their time to write in detail and go into specifics. …

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Read the previous part here: 10 SEO-related Questions You Should Have Answers For (Part 1/3)

How long should your blog posts be?

Everyone has a blog post length that works best for them. Some prefer the speed and simplicity of short blogs, while others take their time to write in detail and go into specifics.

Speaking from the SEO POV, there is no right or wrong answer. There are simply different lengths that work better for different types of industries.

A study by HubSpot found that the ideal length for a blog post is 2,100-2,400 words. This length allows you to include valuable keywords within your article without sacrificing readability or boring the readers.

That said, this does not mean that every blog post needs to be at least 2,000 words long. Many agencies offering SEO service in UK believe that when in doubt, you should lean on the side of longer rather than shorter form content.

Can social media help boost your site’s ranking?

Social media does not directly impact SEO. However, it does have an influence on SEO indirectly.

When you use social media to distribute and share content, you’re increasing the discoverability of your business and adding value to your content. Sharing on social media helps increase backlinking opportunities, which can positively affect search engine optimization and improve site traffic.

The links shared on different social media platforms increase brand exposure. When you promote your website content on these platforms, people visit your site and click through to your content. This boosts your chances of getting a good ranking in search engine results pages (SERPs).

How many images to include in a blog post?

One image per 150 words is considered ideal. However, this doesn’t mean you have to follow this rule. Images are for visual learners, and having too many images can be distracting or confusing. So if you have a lot of images, consider breaking them up into multiple blog posts.

On the other hand, if you don’t have enough images, it can be equally inadequate. Visuals help explain concepts and break up text better than just words on a page. Without them, your page can look dull and boring.

So, there’s no right or wrong answer here. The best app store optimization services recommend trying things out yourself and seeing what works best for your audience.

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10 SEO-related Questions You Should Have Answers For (Part 1/3) https://www.kreativemachinez.com/blog/10-seo-related-questions-you-should-have-answers-for-part-1/ Wed, 12 Jan 2022 11:24:15 +0000 https://www.kreativemachinez.com/blog/?p=2645 Yes, it’s about content and backlinks and UX. But in between these, there are many nuances to SEO. And these nuances bring with them a host of questions. If you’re not working with the top digital marketing firms in Kolkata and have opted for the DIY way for your site’s SEO, there are a host …

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Yes, it’s about content and backlinks and UX. But in between these, there are many nuances to SEO. And these nuances bring with them a host of questions. If you’re not working with the top digital marketing firms in Kolkata and have opted for the DIY way for your site’s SEO, there are a host of questions you may have. And the answers to these questions can define your SEO strategy and thereby your organic success.

Here are five SEO-related questions that you should have answers to when creating your SEO strategy in 2022:

Should you care about keyword density?

Keyword density is the percentage of times you use a specific keyword in a specific body of text.

Your keyword density should be high enough that it naturally appears in every piece of content on your site – but not so high that Google penalizes your site for keyword stuffing. An easy way to find this balance is to make sure each page on your site has between 1% and 2% keyword density.

In general, Google looks for keywords at the beginning of sentences and at least once every 60 words. If you use too many variations of a word or phrase, it can look unnatural and possibly even trigger a penalty. You should also avoid stuffing keywords into anchor text because this can hurt your rankings and drive people away from your website.

How fast should your website be?

The longer a website takes to load, the more likely it is that visitors will abandon it and move on to another website.

A slow-loading website can also cost you money as you may lose potential customers who are impatient and leave before making a purchase. A 2015 study conducted by Google found that 53% of people will stop visiting a site if it takes more than 3 seconds to load.

It’s important for your customer experience as well as your bottom line that your website loads quickly. The web browsing experience should be smooth, intuitive, and provide an optimal user experience.

In general, it’s best to aim for a loading time between 2 and 5 seconds. The faster it loads, the better.

If you need help in improving your site’s loading speed, consult an agency that offers digital marketing services in Kolkata. Tap on their web development capabilities to boost up the speed of your site.

How many blog posts to publish for better ranking on SERP?

A good rule of thumb, you should blog as much as possible without sacrificing quality. If you do this consistently, you will build a loyal following of readers who will trust you as an expert in your niche. They’ll be eager to read everything you publish and share it with their own network of contacts. Your goal should be to write great content on a regular basis and build an audience that trusts in your expertise and willingness to share valuable insights with them.

If you’re just getting started with your blog, it’s best to start with 2-3 posts a week. Split this evenly between days of the week – Monday/Wednesday/Friday or Tuesday/Thursday/Saturday. You can always increase your frequency later once you have some momentum going.

Publishing content regularly, and in large volume, can significantly improve your search ranking in the short-run (provided your site checks all the other SEO boxes as well).

Continue reading: 10 SEO-related Questions You Should Have Answers For (Part 2/3)

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How to Improve Core Web Vitals? (8 Tips that Work) [Pt 2/2] https://www.kreativemachinez.com/blog/how-to-improve-core-web-vitals-8-tips-that-work-pt-2/ Mon, 10 Jan 2022 07:04:09 +0000 https://www.kreativemachinez.com/blog/?p=2637 If you didn’t already, read part 1 of this two-part blog post here: How to Improve Core Web Vitals? (8 Tips that Work) [Pt 1/2] Serve fonts the right way Preloading fonts is a well-known technique to speed up page loading. The idea behind this is that when your website calls for a file that …

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If you didn’t already, read part 1 of this two-part blog post here: How to Improve Core Web Vitals? (8 Tips that Work) [Pt 1/2]

Serve fonts the right way

Preloading fonts is a well-known technique to speed up page loading. The idea behind this is that when your website calls for a file that it needs to load, loading that file takes precedence and stops the rest of the code from rendering. This can add milliseconds to your page loading time, but if you can get around it by preloading your fonts, then you’ve got yourself a nice little speed boost!

Preloading fonts is a relatively simple process, and it can improve the loading speed of web pages by seconds, by getting the page content on-screen sooner.

As a side note, while preloading is a great way to boost performance, the best thing you can do is to use a font that doesn’t need to be preloaded at all. This will save you time and money. There are plenty of web fonts available that have very low file sizes, so you won’t have to worry about loading them.

Taking care of the site’s mobile compatibility

One of the most effective ways to improve your website’s search performance is by making sure that it’s mobile-friendly. This not only helps you to rank better in mobile search results, but it can also help you to convert users who are searching on their smartphones.

One of the first things you need to do is check that your website is properly optimized for mobile devices. This involves checking your pages for issues such as content not fitting the screen and text being too small.

Google Search Console’s Mobile Usability report can help with this. In addition, using Google’s Mobile-Friendly Test tool is a great way of spot-checking individual key page templates.

You can test your home page and any product/category landing pages that may be important for mobile users.

A website that’s adequately optimized for mobile devices will have better core web vital standings.

Redesign the whole website

Your website isn’t perfect. It might not be designed and developed keeping in mind the best UX and SEO aspects. This is especially true if it has been more than a few years since it was made.

So, after your site auditing and analysis, if you find there are many gaps to it, instead of trying to fix them, it’s better to reinvent the wheel.

Based on the CMS you’re using, you can pick better themes, page builders, and plugins. Or, you can hire web developers and designers who can create a new website from the ground up. This time, when creating your website, keep in mind the distinct requirements of core web vitals.

Onboard the right experts

Contrary to what it may look like, SEO isn’t a DIY thing. Core web vitals, specifically, require expertise. Nobody knows exactly how these metrics work or to what extent they will impact one’s website. So, even when you follow all the tips, your core web vitals may not be sufficient. And even if they are, your website may still fail to rank higher on SERP and drive the desired organic result.

This is why it’s best to rely on experts. Get in touch with any of the digital marketing companies that offer dedicated SEO services. You can easily find the best digital marketing company in Mumbai.

Be sure to check their expertise and experience. Look at their recent work; especially how they navigated their clients after the page experience update roll-out. Do talk to them and ask questions. Try to find out more about their strategies and practices on improving core web vitals.

The right experts by your side can help you achieve all your SEO goals and then some more.

Final words

In this two-part blog post, we covered some of the tips to improve your core web vitals.

Remember, the game of SEO has changed drastically in 2021. If you want to keep up in 2022 and beyond, start playing by the new rules. And this begins by aggressively improving your core web vitals.

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A Beginner’s Glossary to Understand Social Media Marketing (Pt 2/2) https://www.kreativemachinez.com/blog/a-beginners-glossary-to-understand-social-media-marketing-pt-2/ Wed, 05 Jan 2022 12:33:58 +0000 https://www.kreativemachinez.com/blog/?p=2632 Read the previous part: A Beginner’s Glossary to Understand Social Media Marketing (Pt 1/2) If you have any questions or need assistance with social media marketing, get in touch with a leading digital marketing company in USA. Get expert’s help. Native Advertising Native advertising is a type of online advertising where sponsored content blends in …

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Read the previous part: A Beginner’s Glossary to Understand Social Media Marketing (Pt 1/2)

If you have any questions or need assistance with social media marketing, get in touch with a leading digital marketing company in USA. Get expert’s help.

Native Advertising

Native advertising is a type of online advertising where sponsored content blends in with other organic content on a publisher’s site or platform. A native ad can take many forms, from a photo slideshow to an article. Native advertising is an effective way to increase your brand’s online presence and reach a wider, engaged audience. Facebook and Twitter are among the dominant social media platforms; many brands have a presence on both. Creating and promoting native ads through these channels will help draw attention to your content and products.

Pay Per Click (PPC)

Cost per click (CPC) is a common marketing term that involves paying an advertising company each time someone clicks on your ad. This does not mean you pay for the time your ad appears, just for every time someone clicks on it. (This is different from cost per impression, which involves paying to have your ad appear each time a person views your site.) This is a nice way to drive people to specific pages on your site. A pay-per-click (PPC) advertising model can help generate high traffic volume to your website. The most common goal of a PPC campaign is to drive visits to the advertiser’s website or landing page.

Retargeting

Through retargeting , you can reach people who saw your post and want to learn more about your company, but didn’t end up converting on the first try. You can show them relevant ads to bring them back to your site or shop again in hopes of a successful sale. Whether you’re posting videos, news, or audios on your page, retargeting will allow you to reach out to users who have interacted with your page and keep them interested in your brand.

Reach

Reach is the number of people who have seen your post. Reach is different from impressions, the number of times your content is shown to users. Reach highlights how many people have seen your content for the first time. Reach is important because it shows you how large the audience for your post is, and it helps you measure how well your posts are spreading brand awareness.

Social media monitoring

Social media monitoring is the technique of collecting public data from social networks, blogs, websites and other sources in order to glean information about comments, likes and shares relating to a specific topic or brand. Social media monitoring can help you measure your impact, popularity and reach.

You can identify and respond to comments or reviews as they happen with social media monitoring. This helps gain customer trust and loyalty. By understanding what your audience is saying, you can use this insight to create a relationship with them based on trust, transparency and respect that will lead to brand loyalty.

Targeting

With social targeting, you have the ability to choose your audience by location, gender, age, interests and more. This allows you to create ads that appeal to the right people, which is important for getting results.

Vanity metrics

For maximum benefits, you should target them based on the audience most likely to be interested. For example, if you have a local business, you should probably target your ads to users in your local area. If you are selling a product that is popular with a specific demographic, then focus your targeting efforts around that group.

Vanity metrics are sort of like magic numbers that allow you to do an activity without really understanding the impact.

Impressions are one of the most commonly used vanity metrics. They can give a false impression that there is a lot of interest in your posts, when they haven’t been clicked on or interacted with. If you post a photo and it has a million impressions, it might seem like you have a popular post. But unless those impressions translate into interactions and engagement, you can’t be sure.

Viral

Viral is usually referred to as ‘going viral’ or spreading exponentially. It often begins with sharing on a single platform, such as Twitter. A piece of content then spreads to Instagram, Facebook and the whole social sphere, creating a snowball effect. Everyone wants to be a part of something that’s going viral, so creating content that goes viral can help you get exposure for your product, service or brand.

Viral is the best thing that can happen to your content. Once a piece of content has gone viral, it tends to spread exponentially via sharing on social media, with each share leading to more and more shares.

Social selling

Social Selling involves using social media to sell. It is a way of selling online to prospects in a friendly, easy and natural way.

The fundamentals of social selling is about using your professional expertise to rise above the noise and interact with potential prospects in a natural, helpful and meaningful way.

Social selling makes it possible for businesses to position their products and services in front of the people who are genuinely interested. And, at the same time, it lets people know your business exists in a way that doesn’t feel like one-way marketing.

Community manager

A community manager is a social media representative or professional who interacts with online social groups in real time. Qualified community managers have a thorough understanding of the websites they manage and remain responsive to users’ posts and status updates. Community managers are skilled at facilitating discussion among groups with similar interests, so they make valuable contacts for businesses that deal in the same industries.

Community managers promote a brand or product by engaging with followers, providing information and answering questions on behalf of the business. A critical part of social media marketing, community managers create and manage communities to improve engagement.

Final words

Have more questions? Get help from experts. Do more than just Google “digital marketing company near me“. Do intensive research to find a reliable digital marketing company in USA.

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A Beginner’s Glossary to Understand Social Media Marketing (Pt 1/2) https://www.kreativemachinez.com/blog/a-beginners-glossary-to-understand-social-media-marketing-pt-1/ Mon, 03 Jan 2022 06:34:29 +0000 https://www.kreativemachinez.com/blog/?p=2628 Someone said, “the ROAS is much less than what we expected. We need to look into the Commerce Manager and identify optimization opportunities.” And your fingers are already twitching to Google what the heck is ROAS and Commerce Manager. In the social media marketing landscape, so many words are casually tossed around. If you’re new …

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Someone said, “the ROAS is much less than what we expected. We need to look into the Commerce Manager and identify optimization opportunities.”

And your fingers are already twitching to Google what the heck is ROAS and Commerce Manager.

In the social media marketing landscape, so many words are casually tossed around. If you’re new to it, you might not exactly understand all these terms.

In this quick guide, we explain some of the most common social media marketing terms you will often come across.

(If you have any specific questions, feel free to get in touch with a good digital marketing company in India and get help!)

Click-Through Rate (CTR)

Clickthrough rate (CTR) is the percentage of people that see your post who click on it. On social media platforms like Facebook, CTR is equal to (link clicks / post impressions) x 100%. For example, if a post has 20 link clicks and 1,000 impressions, the CTR equals (20 / 1000) x 100% = 1%.

In layman’s terms, if your post gets a lot of impressions, lots of people will see it. If a post has a slow clickthrough rate, not many people are clicking on the links in the post.

Cost Per Mile (CPM)

If you want to get the most visibility for your advertising dollar, Cost per mille (CPM) is the metric to watch. CPM is the price an advertiser pays for 1,000 impressions of an ad or type of content across a network.

If you’re looking to drive huge amounts of exposure, CPM delivers. Attention is the currency that drives impressions, and CPM is a very cost-effective way to get your message in front of users.

Cross-Channel

Cross-channel social media marketing is a strategy that brings a cross-network approach to your social media marketing efforts. If you’re working across multiple networks like Facebook, Twitter, Google+, and Instagram, brand consistency is key to your success and failure will be a result of not understanding how each network requires its own unique voice and response.

Cross-channel social media marketing is an offshoot of traditional multichannel marketing, where companies combine one or more traditional marketing channels (such as radio, TV, and the Internet) to promote a product or service.

Algorithm

Algorithms are a set of predefined rules that aims at solving defined problems. To increase the speed, accuracy and relevance of social media services, platforms often use an algorithm to determine what content you see in your newsfeed. These algorithms measure a variety of factors such as: how frequently and how recently you’ve interacted with certain posts, how many people have engaged with them (liked or created comments on them), the level of engagement a post receives once it’s been seen by the user (did they take any actions) and other factors.

Commerce Manager

Commerce Manager makes it easy to add, manage and promote your products on Facebook, Instagram, and Messenger. You can set up your own store, sell directly with checkout, or choose the items you want to promote. Commerce Manager helps you create, manage and deliver a catalogue of any size. It also facilitates managing inventory, orders, payouts and more.

With the Commerce Manager you’ll be able to create your catalogues, generate advertisements that are more relevant to your customers and know what trends are happening in your area. With the data collected from using Commerce Manager, you can focus on growing your business with more visibility into customer interests and buying patterns.

Engagement Rate

Engagement rate tells you how much of an audience that is engaging with your content. It’s defined as the number of people who interacted with a piece of content / the total number of people who saw that content. The higher percentage you get for engagement rate, the more effective your work is. If a lot of people interact with your content, it means you’re doing something right!

For example, on Facebook, a comment is counted as an engagement and so is a like or a click on a photo in the link. On Twitter, only unique clicks are counted as engagements and clicking on embedded links doesn’t count.

Feed

On most social media platforms, the feed is a stream of content that you see when you first sign in. The feed is the most commonly used way to see other people’s posts and interact with them. It can be found on Facebook, Instagram, Vero, Twitter, and more!

Geotargeting

Using the location data of your followers or people who have engaged with your page, advertisers can run ad campaigns in specific areas. This is called geotargeting, and it is one of the most effective ways to increase the relevancy and effectiveness of your social media ads.

Geotargeting allows you to aim ads towards certain geographic regions. For example, if you are planning a marketing campaign in San Francisco, geotargeting allows you to target those people with a Facebook ad. When targeting, you can focus on those within a mile of your physical address, an infinite distance from your address (countrywide), or somewhere in between.

Impressions

When you post on Facebook, Twitter, or Instagram, the people who follow your page, or who follow you on those platforms, will see your post in their feed. The number of times your post was shown to followers is called impressions. So,  when you post content on a social network, the more attention it attracts, the more impressions your content gets. We also count these as views if someone on the social network clicked on or watched your video. Impressions are an important metric that measure how much attention your content is getting.

Key Performance Indicators

A social media key performance indicator (KPI) is a specific measure that shows how well your social media marketing efforts are achieving your objectives. Your KPIs help you track, measure and analyze progress toward achieving your objectives of audience growth, brand awareness and sales conversion. KPIs are a universal way to gauge your social media success, so that you can make optimizations to specific campaigns and put an end to aimless social media marketing.

If you’re looking to bolster your KPIs and achieve more, find a good agency that offers the best social media marketing services Kolkata. Get their help and level up your social media game.

Continue Reading: A Beginner’s Glossary to Understand Social Media Marketing (Pt 2/2)

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How to Improve Core Web Vitals? (8 Tips that Work) [Pt 1/2] https://www.kreativemachinez.com/blog/how-to-improve-core-web-vitals-8-tips-that-work-pt-1/ Mon, 27 Dec 2021 06:20:17 +0000 https://www.kreativemachinez.com/blog/?p=2623 Core web vital made the biggest splash in the SEO community in 2021. If you didn’t keep up with that, please check out our separate blog post that covers the basics of this topic in depth. Read: Core Web Vitals: Explain it Like I am Five In this post, we’ll cover some of the key …

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Core web vital made the biggest splash in the SEO community in 2021. If you didn’t keep up with that, please check out our separate blog post that covers the basics of this topic in depth. Read: Core Web Vitals: Explain it Like I am Five

In this post, we’ll cover some of the key tips on how you can improve your core web vitals and thereby boost your search ranking and organic traffic.

(Note: Instead of following the DIY measures, if you’re looking for better and quicker results, you can seek help from advanced SEO services providers.

Fix the images

Images on your site are one of the main causes of slowing down page speed and mobile speed (when it comes to desktop, they’re not a very big issue). Page speed has a direct impact on your ranking; it might be a good idea to fix this before you start worrying about anything else!

Optimizing your images will make your site load faster, meaning the vital metrics (page speed and mobile speed) that depend on it will increase.

So, compress your images when you upload them to your site. This includes not only saving them as JPGs for photos or PNGs for logos, but also optimizing the size of GIFs and SVGs by using a program like ImageOptim.

If you’re using WordPress, then you have a few options. You can use an image optimization plugin like EWWW Image Optimizer or WP Smush to optimize your images before you upload them.

You can also optimize your images by hand. You should use tools like Photoshop’s Save For Web feature, which allows you to adjust the quality of an image while keeping it small in file size. If you want to save more time, using free online tools such as TinyPNG or PNGGauntlet are highly recommended.

Look at the server-side of your website

Did you know that every web page you visit is served to you by a server? The server is what stores the data for your site, like text and images. Every time someone loads a page on your site, the server must do some work to deliver the page.

The performance of your server can directly affect the speed of your website. If your server is slow, people might get frustrated with your site and decide not to visit it again.

Optimizing your server consists of several parts. For starters, upgrade your hosting plan. Pick a hosting provider that offers good performance at a fair price. Also, find out how your databases work and see if you can make improvements.

Know what to do with CSS for first fold content delivery

Critical CSS is a kind of progressive enhancement approach to website optimization. By separating the items that need to be displayed from the rest of the page, it allows browsers to render content quickly even before all of the resources are downloaded.

So, critical CSS is the CSS code responsible for the above-the-fold elements of your site that users see immediately after loading. By inlining this code, you reduce the number of HTTP requests needed to render a page, meaning Google can quickly index your content. It also means that users can see the content sooner, so Google favors sites with fast load times.

In general, focus on optimizing your CSS. Remove unnecessary characters and code comments. Minification can help you reduce the number of bytes your page loads from several kilobytes (KB) to just a few hundred bytes.

Get rid of third-party scripts if possible

Many site owners know that third-party scripts can slow down their site. For example, Google Analytics is almost always the largest thing on a page. If you have an e-commerce site and you load a Google Analytics script, it’s going to take a while for that page to load.

But there are lots of other third-party scripts running on your site, and some of them can really hurt performance. Maybe they’re ad scripts that pop up a new window on your page, or social media scripts that auto-post every time you put a new post out there. You don’t need these running all the time. You can even hide them behind a link if you don’t want to get rid of them completely.

Listen to Google’s recommendations for third-party scripts. Try to minimize their impact on your server by making sure they don’t run when they don’t need to run and so on.

If you need help with this, connect with a good SEO agency Sydney.

Continue Reading: How to Improve Core Web Vitals? (8 Tips that Work) [Pt 2/2]

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Core Web Vitals: Explain it Like I am Five https://www.kreativemachinez.com/blog/core-web-vitals-explain-it-like-i-am-five/ Thu, 23 Dec 2021 10:49:59 +0000 https://www.kreativemachinez.com/blog/?p=2619 Core web vitals were possibly the biggest part of the conversation this year in not just the SEO community but the overall digital marketing landscape. They are already at the top of the checklist of the best SEO agencies in Kolkata and around the world. And why not! Google’s Page Experience algorithm update in 2020 …

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Core web vitals were possibly the biggest part of the conversation this year in not just the SEO community but the overall digital marketing landscape. They are already at the top of the checklist of the best SEO agencies in Kolkata and around the world. And why not! Google’s Page Experience algorithm update in 2020 can fundamentally change how brands make their websites and what they prioritize when engaging their organic audience.

But what are core web vitals? How to measure them? There are so many such questions that often end with complex answers. Let us explain this in a simpler way.

The Basics

Websites are a vital part of online marketing, and it is essential that your website performs well. Google measures the performance of your site by using the Web Vitals metrics. These include Page Load Time, Page Response Time and Page Visual Stability. The Page Load Time measures how long it takes for your webpage to load. It is measured as a percentage of how quickly the page displays on a mobile device. The Page Response Time is the measure of how long it takes for a user to respond to a command on the page. The Page Visual Stability measures how well the page holds consistent visual characteristics over time.

These three metrics are used to determine whether or not your site provides a good experience for mobile users, and also if your site is providing that experience consistently across multiple devices.

What are Core Web Vitals?

Core Web Vitals is Google’s term for a set of performance metrics that they measure in order to determine how well a site performs on mobile devices. They are a combination of page load time, page responsiveness and page visual stability.

Page speed, user interaction, and engagement metrics are all important factors in how Google evaluates your site.

Core Web Vitals takes these three factors and groups them together to create a page experience score. By grouping these metrics together, Google is able to provide users with a holistic view of the page’s user experience.

3 Core Web Vital Metrics

Core web vitals has three metrics that Google uses to analyze a page’s experience: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS).

What is LCP?

Largest Contentful Paint is a performance metric, which measures how long it takes for pages to become visually usable. It is often abbreviated as LCP and can be checked using Google PageSpeed Insights.

Largest Contentful Paint (LCP) is a crucial performance indicator, as it represents the time from a user clicking on a link, to seeing the majority of the page content on their screen.

A good LCP underlines your users can see and interact with your page as quickly as possible. If you have lots of images on your site, for example, you might be hesitant to use a thumbnail gallery or lazy loading technique. You might think that it’s better to have everything immediately available for users to see.

Thing is, if every user has to wait for all of those images to load, then you’re increasing their LCP and cutting into their time-on-page. They’ll probably just leave.

Tightening up your LCP can help you increase conversions and engagement because you keep users on-page longer.

The easiest way to shorten your LCP is by optimizing images. Consult any of the top SEO companies in Sydney for help to improve your LCP score.

What is FID?

First Input Delay (FID) is a metric that measures the responsiveness of an application. FID measures the time between a user’s initial click or touch on the page and their first input event, such as keypress or mouse movement. We will use this metric to evaluate how quickly we can deliver the first interaction with our page after a page load.

The FID metric evaluates the user’s first impression of the response time of your site. First impressions are very important in forming our overall impression of the quality and reliability of that website. If someone opens your site and experiences a lag while they wait for content to load, they may become frustrated and leave without ever seeing what you were offering them. Whereas LCP focuses on all input events, FID is a metric that measures only time to first paint.

One of the easiest ways to improve your FID is to reduce the number of input events required by your page. Input events are generated every time a user clicks a link or submits a form; on mobile devices, you will also notice additional input events when swiping between pages, scrolling, or changing orientation. For more information on how to improve your FID score, get in touch with one of the best SEO agencies in Kolkata.

What is CLS?

Layout Shift (CLS) is a measure of how stable the content layout of a page is. In general, visual stability is an important principle for a good user experience. Users like to see things that they expect to see; they are frustrated by things that change without warning.

Visual stability is important because it helps users to find their way around the page and to understand where they are. It reduces cognitive load by providing a consistent mental model for interacting with the page, and it allows users to make plans about what action will happen next in the interaction with the page.

Tables are the most unstable elements because they usually change size when resized or scrolled. So, it’s a good idea to avoid them.

Layout stability can be measured by calculating the difference between two consecutive frames and dividing it by the total number of elements displayed in both frames. This value can be reported as a percentage, or it can be used to calculate a score (for example, 0.1).

This metric can be used to measure whether a page is rendering consistently across different browsers, devices, or screen resolutions. It also provides some indication about how much a page layout changes when new elements are added to the DOM or current ones are removed.

In general, layout shifts are bad. They break the user’s visual perception and make them feel uncomfortable. It is important to maintain high cumulative layout stability (CLS).

Need help to boost your core web vitals?

Having good core web vital metrics is extremely important now. If your website doesn’t trade well on these metrics, it’s going to struggle to attract consistent organic traffic.

Get connected to any one of the leading SEO companies in Sydney and get help from experts.

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13 Best Digital Marketing Books You Must Read in 2022 (Pt2/2) https://www.kreativemachinez.com/blog/13-best-digital-marketing-books-you-must-read-in-2022-pt-2/ Mon, 20 Dec 2021 09:10:03 +0000 https://www.kreativemachinez.com/blog/?p=2616 Read part 1 here: 13 Best Digital Marketing Books You Must Read in 2022 (Pt 1/2) 8. ‘Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques’ By Mike Grigsby The world of marketing analytics can be intimidating, but it doesn’t have to be. This book will take you through the world of …

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Read part 1 here: 13 Best Digital Marketing Books You Must Read in 2022 (Pt 1/2)

8. ‘Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques’ By Mike Grigsby

The world of marketing analytics can be intimidating, but it doesn’t have to be. This book will take you through the world of marketing analytics in an approachable and actionable way. It’s filled with practical lessons, detailed examples, and step-by-step guides that show how to turn data into meaningful insights that can improve your business.

The Marketing Analytics book offers a variety of tools to help businesses make informed decisions. It contains practical use cases and examples. If you’re getting started with analytics for your business, this will be a great read to understand the mechanics of each tool and use them efficiently. If you’re a marketer who already uses several analytical models, this may be a helpful resource to refresh your knowledge.

9. SEO For Dummies’ By Peter Kent

Peter Kent’s book offers a concrete framework for proper customer service. In SEO For Dummies, he offers a strategy for addressing public and private complaints and grievances. In addition to the fundamentals of SEO, he talks about how to respond to the customer’s complaint, and how to utilize the best tools and practices to profitably resolve company’s problems.

With SEO for Dummies, you can easily develop a better customer satisfaction plan whilst navigating your way out of Internet service provider-induced frustrations. This book provides tips to transform your organization into a more effective and savvy team. From generating leads to driving organic traffic, this book teaches everything you need to know about marketing in the digital age.

Let us help your brand dominate the SERP. Contact us for the best SEO services in Canada.

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10. ‘Traction: How Any Startup Can Achieve Explosive Customer Growth’ By Gabriel Weinberg & Justin Mares

Traction by Gabriel Weinberg and Justin Mare dissects how startups grow, identifying the channels that matter. If you’re a startup founder or an entrepreneur, success depends on building a product that customers love and getting it in the hands of lots of them. If you can’t get traction, you can’t build a strong company. Traction: How Any Startup Can Achieve Explosive Customer Growth features powerful, actionable insights and case studies from real startups that succeeded with the Bullseye Framework.

11. ‘Digital Marketing: Strategy, Implementation & Practice’ By Dave Chaffey & Fiona Ellis

Whether you are a seasoned expert in the areas of digital marketing or a person who is looking to start a business from your home, this book is designed to be user-friendly for all levels. Dave Chaffey and Fiona Ellis have conducted in-depth research on this subject and have presented the essential information that will provide people with a better understanding of how to use these tools to develop their business objectives.

This top marketing book teaches you the means to make the most of the modern online system, to advance your business. Whether you’re new to digital marketing or just want to find out more about what’s happening in the digital landscape, this book will provide you with the guidance and expert information you need.

12. ‘#GetSocialSmart: How to Hone Your Social Media Strategy’ By Katie Lance

Are you looking for a social media strategy guide for your business? Need tips and tricks on how to manage your digital marketing efforts? Inside this book, you will learn the ins and outs of social media usage. There is a ton of useful information about how to build a strong social presence that will benefit both small and large businesses. The strategies, techniques, and tips provided in this book have been shown to work in business settings.

This book is full of stories, anecdotes and quotes that help convey the author’s points and keep the reader engaged. Concise and easy to understand, you will love this book.

13. “Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business” By Pat Flynn

This guidebook contains proven strategies and tactics that will help you transform your followers into superfans. You’ll learn how to identify and grow your superfan base, and source ideas for future strategies for building your brand, earning more money, and creating a powerful business.

The idea of superfans is an essential shift in thinking for social media and marketing, and it’s the main theme of Pat Flynn’s book, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

Do you want to start your own business but have no idea where to begin? How to market your brand? How do you get to know your target audience? If you’re looking for the answers, this book is just for you.

Hand in hand with the best digital marketing agency, unlock limitless growth opportunities for your business.

Final Words

These are some of the top and highly popular digital marketing books. If you’re looking to improve yourself or want to scale marketing efforts at your organization, these books won’t disappoint you.

Purchase your first pick and start on your journey to learn digital marketing better.

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13 Best Digital Marketing Books You Must Read in 2022 (Pt1/2) https://www.kreativemachinez.com/blog/13-best-digital-marketing-books-you-must-read-in-2022-pt-1/ Thu, 16 Dec 2021 09:33:40 +0000 https://www.kreativemachinez.com/blog/?p=2608 There’s only so much you can learn from blog posts and news articles. If you want an in-depth understanding of a concept, books are your best friend. So, if you’re looking to learn more about digital marketing and build a comprehensive knowledge around its what’s and how’s, invest some time in reading the books. Since …

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There’s only so much you can learn from blog posts and news articles.

If you want an in-depth understanding of a concept, books are your best friend.

So, if you’re looking to learn more about digital marketing and build a comprehensive knowledge around its what’s and how’s, invest some time in reading the books.

Since there are many options out there, we have compiled here 13 of the best digital marketing books that you can add to your to-read list of 2022.

1. ‘The Social Media Bible: Tactics, Tools, & Strategies for Business Success’ by Lon Safko

The Social Media Bible is a real-world, practical, and comprehensive social media resource that guides you through the how-to steps of using social media marketing. The author shares strategies for using a variety of social media sites to stay connected with customers and prospects.

The Social Media Bible provides critical updates on new tools and techniques from blogging to online video campaigns. The 3rd Edition of the book contains over 700 pages worth of information on how to use social media marketing effectively so you get the results that your business needs for maximum growth.

2. ‘See you on the Internet: Building Your Small Business with Digital Marketing’ By Avery Swartz

Perfect for marketers and entrepreneurs of all kinds, ‘See You on the Internet’ is stashed with crucial advice for small business owners interested in taking their business online. Whether you have a thriving business or are just getting started, Avery Swartz gives you clear steps to creating an optimized website, finding new customers, advertising online, and so much more.

This book covers everything from social media marketing to email strategies. It’s full of helpful tips that will help you grow your business.

3. ‘Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success’ By Chad S. White

This is the kind of book you wish you had when you were getting started in email marketing. Business owners, creative professionals, and digital marketers will find this an informative guidebook to implementing email marketing best practices within their organization. It is definitely one of the most useful books on email marketing written for this decade.

If you want to take your email marketing campaign to a new height, this book offers the best practices and processes that will let you do so. It is a great guide for both beginners and intermediates alike.

Whether you use email marketing as a strategy to sell to people who already know you or as a way to reach out to those who do not know you, the author can guide you through it all. With over 300 pages full of strategies, marketing tactics and case studies, this is the one book that will take your marketing skills and business to new heights.

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4. ‘Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World’ By Gary Vaynerchuk

Gary Vaynerchuk inspires you to reshape your way of marketing. The modern world of business has changed everything, and everyone who cannot keep up should realize that they should search for other work. This book serves the purpose of giving an idea about getting into the new age where there are not just faces in front of the screens but people engaged in their interests.

In the book, Gary focuses on how to use social media as a business tactic. Gary says that social media is a way for companies to send jabs and hooks to assist in getting their followers talking about them. He gives examples of different strategies that should be used on each different platform.

5. ‘Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less’ By Joe Pulizzi

Epic Content Marketing provides effective tactics and techniques based on real-world experiences for content marketing leaders. This book is the 1 st of its kind to offer a step-by-step approach to creating strategic content by breaking it down into everyday steps. It underscores the secrets to matter-of-fact content that evokes the audience’s attention enough for them to keep buying.

In this book, you will find out how to use strategic communication efforts for steering your company to the pinnacle of the business world from the inside. There are tips for acquisition, creativity, distribution, measurement, and collaboration present in this masterpiece by Joe Pulizzi. Epic Content Marketing helps you establish a framework for developing and prioritizing content in a fun and interactive way.

6. ‘Permission Marketing: Turning Strangers Into Friends And Friends Into Customers’ By Seth Godin

The book “Permission Marketing” by Seth Godin is about the role of permissions in online marketing. This book provides a full explanation of how marketers can use permission-based marketing messages to shape their message, target audience and increase the conversion rate.

Marketing is a tricky business, but you can choose to work it like a pro. Permission Marketing removes the uncertainty by teaching you how to make ads that people actually want to pay attention to, without worrying about how much it will cost or whether or not it will work. You’ll discover how to build your own relationship with your target audience, by creating content that empowers them to decide for themselves if they’re interested in what you have to offer.

7. ‘The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’ By David Meerman Scott

A strategic and comprehensive resource for any business and entrepreneur the world over, the New Rules of Marketing and PR will provide you with a clear way to reach buyers directly – without needing to spend millions on advertising – to introduce your business, idea, or product to the world.

By David Meerman Scott, this is an amazing book about PR and marketing for people who don’t work in PR and marketing. Written to help business owners get the word out about their products, this book will transform your understanding of how people find out about what you do and why they need it. From the basics of successful advertising and public relations to the more advanced tools such as podcasts, viral videos, blogs, and news releases, The New Rules of Marketing and PR highlight how to create a solid campaign that works.

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Lead Generation: 7 FAQs for a Complete Beginner https://www.kreativemachinez.com/blog/lead-generation-7-faqs-for-a-complete-beginner/ Mon, 13 Dec 2021 09:44:28 +0000 https://www.kreativemachinez.com/blog/?p=2604 If you’re just starting on your marketing journey, you may have several questions in mind regarding lead generation. Admittedly, while as basic as this lead gen concept may look, it has its nuances, which makes it challenging. So, having a clear understanding of the what’s and how’s can take you a long way in crafting …

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If you’re just starting on your marketing journey, you may have several questions in mind regarding lead generation.

Admittedly, while as basic as this lead gen concept may look, it has its nuances, which makes it challenging. So, having a clear understanding of the what’s and how’s can take you a long way in crafting better strategies and driving optimum results.

In this post, for a complete beginner, we answer seven of the most common and frequently asked questions about lead generation.

1. What is lead generation?

Lead generation is essentially focused on getting people who are interested in your business to take the next step towards actually making a purchase. It involves getting their contact details, which is then followed by nurturing those captured leads. There are lots of methods that can be used to generate leads, with most businesses using a mix of methods with different strengths. Lead generation succeeds demand generation and it is one of the early steps to grow the customer base.

2. Is lead generation sales or marketing?

Marketing teams are responsible for identifying new customers. This involves understanding their demographics, needs, and what they want to get out of the products or services on offer, which are then fed into the sales pipeline for conversion. So, lead generation is essentially a mix of both marketing and sales, with marketing taking care of the earlier part of the process (which includes engagement and interest), while sales ensure the conversion.

With lead generation, you cannot expect to get sales without investing in marketing. Both marketing and sales teams need to work closely together to ensure that the right kind of leads, those who are most likely to pay close attention to your product and would be ready to buy it, is generated.

3. Why lead generation is important for business?

Building a strong and steady stream of potential clients and customers is vital to any brand. The more leads you can get your hands on, the more likely you will find people who could become your paid customer. The best leads are those that take an interest in what you have to offer.

Lead generation allows you to find potential clients and customers for your business. You can find out what you need to know about them, learn about their interests, and then develop better conversion strategies that bring optimum revenue. It’s an ongoing process that will help you expand your business.

4. How does lead generation work?

Lead generation comes after demand generation. Once your demand generation strategy has hooked the attention of the target audience and kept them engaged, the next task is to collect people’s contact details. Your lead generation strategy is built around this objective: to collect people’s contact details (as well as other details, which can then enable personalization in lead nurturing). You can collect these details in a number of ways, right from paid ads to having an opt-in form at the end of the blog posts. You can offer a value proposition aka lead magnet to the visitors on your website in return for their email addresses. You can create dedicated landing pages for lead generation. Once you have captured the lead, it’s time now to nurture them. When the nurturing is done adequately, the lead would finally convert into a paying customer.

5. How to do lead generation on Facebook?

Facebook is one of the most popular platforms for lead generation. With little investment on ads, you can drive excellent results. You can promote a landing page where you can capture leads. Facebook also offers instant forms that can help you capture leads natively right on the platform. The form is usually pre-populated with users’ details; this improves the chances of conversion. If you don’t have experience with Facebook ads, get help from a digital marketing company in London.

6. How to do lead generation on LinkedIn?

Lead generation on LinkedIn is very rewarding especially for the B2B brands. There are different types of LinkedIn ad campaigns, which include sponsored, sponsored messaging, text ads, and dynamic ads. Depending on your business type, target audience, and the objective of the campaign, you will have to pick the type of ad accordingly.

Comparatively, LinkedIn ads are expensive. However, if you can target the right people with the right strategy, the conversion is much, much higher. Again, if you don’t have experience with LinkedIn ads, it’s best to rely on experts. Connect with a digital marketing company Kolkata and get their help in running successful campaigns and keeping cost-per-lead low.

7. How much do lead generation companies charge?

There’s no definite answer to this. Some companies can charge low white others can be very expensive. Also, some lead generation companies may charge a flat rate, while performance marketing companies may charge you per the result they drive you. In either of the cases though, again, the price can vary significantly. This is why it’s critical to do your thorough research to find a lead generation company that fits not just your requirements but also the budget.

Final words

These are some of the basics of lead generation. If you have more questions, or if you’re looking for experts who can spearhead your lead generation efforts, connect with us today. Kreative Machinez is a leading digital marketing agency, offering end-to-end lead generation solutions that tap on both organic and paid media to deliver you the best outcome.

Or you can continue learning. Give these two blog posts a read:

Audio Version: Click Here

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